The Lure of "Common Sense" Nudges: Blood Donor Edition

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The Lure of "Common Sense" Nudges: Blood Donor Edition

The Stockholm Blood Centre sends donors text messages when their blood is used. This is a classic example of a "common sense" nudge. It makes sense - why would we not do this? But, even when something seems to make sense, we should still understand what the effects of the program are.

Simply: we don't know what we don't know.

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