We like to think that new and complex technology has the potential to quickly solve social problems. But often these technological fixes don't end up having the impact that we were expecting. Why?
The Stockholm Blood Centre sends donors text messages when their blood is used. This is a classic example of a "common sense" nudge. It makes sense - why would we not do this? But, even when something seems to make sense, we should still understand what the effects of the program are.
Simply: we don't know what we don't know.
Behavioral economics has exploded in popularity. But what does it actually mean? Is it well-defined?